Collins redesigned their logo into a serious yet dynamic one. The San Francisco Symphony is no exception there. San Francisco Symphonyīeing a dynamic brand is a common denominator of the organizations or companies in this list. Plus, they emphasized the old logo, giving it a more modern look. One was removing the horizontal box and changing the OnePlus wordmark from white to red. Regarding the design, the logo had a few modifications. That’s what OnePlus did to enter the US market. OnePlusĪ refreshed appearance might be necessary for a well-known brand, especially if it wants to enter a new market. Other than that, it was important for the brand to communicate that drivers weren’t just driving the car it was an experience. According to the agency, this represented perpetual motion. The diamond from its old iterations remains, but the lines never meet. Landor and Fitch gave Renault a makeover while honoring its legacy. The French car manufacturer Renault was part of the shortlist of the D&AD awards. Additionally, the center square symbolizes the musicians. The grids represent the NY streets encompassing the NY Philharmonic’s location – The Lincoln Center. Ogilvy reimagined the new logo as a square but with rectangular grids. Like other award-winning logos on this list, the NY Philharmonic earned merit from the One Club Awards. The new NY Philharmonic logo gets inspiration from its location in New York City. Also, the star can stand on its own and is meant to move, demonstrating the brand’s dynamic and flexible identity. Also, the star has six lines, signifying direction. Their north star incorporates a small letter E, representing their name. One notable feature of their logo is the north star, their guiding light. EurostarĮurostar is another Clio entry, and the brand’s logo was part of the 2023 Shortlist. Instacart won a Silver award from the 2023 Clio Awards. Additionally, the brand wanted to portray a more forward-thinking and dynamic brand. It retained the carrot, symbolizing the fresh food they deliver to customers. Wolff Olins created the new Instacart logo and branding identity to demonstrate the brand’s values and goals for the future. Here is one of the few recent award-winning logos on this list. Bulletproof stated they didn’t want to take the brand’s British legacy but make it contemporary. The iconic gold gradient logo was repositioned in a straight line, compared to its old slanted one. Like TripAdvisor, Cadbury won merit in 2021 from The One Club. Instead of having three colors in one logo, TripAdvisor sticks to TripGreen, giving it one cohesive look. Mother Design was the agency responsible for their rebranding and refreshing the old owl logo to a simpler and more modern logo. TripAdvisor is another The One Club winner in 2021. Plus, the logo symbolizes fun, simplicity, and confidence. They explained further that they paid homage to the old iterations of their logo. According to the agency, they wanted to transform the brand from synthetic to a more real and tastier brand. The Burger King rebrand by Jones, Knowles, and Ritchie won The One Club Gold Pencil in 2021. In that case, designers add symbolism to provide more depth and meaning to their logo through abstract and geometric patterns or illustrations. And designers may face the challenge of producing a creative logo that doesn’t lose the brand’s essence. But brands want to honor their humble beginnings or add a symbol, font style, or color to signify their values or messaging. Symbolism or history – Logos are a visual representation of a brand.Plus, graphic design principles provide aesthetics and enhance the brand’s messaging. They mix logo and graphic design concepts to ensure the brand has a one-of-a-kind logo. Graphic design principles – Aside from logo design principles, designers must also follow graphic design principles, such as balance, contrast, visual hierarchy, whitespace, and proportion.Without these, a logo can’t tell a story or relay the brand’s message. These principles are uniqueness, relevancy, recognizable, simplicity, memorability, timelessness, versatility, and scalability. Logo design principles – Designers abide by logo design guidelines.And if you’re curious about logos that won accolades or merits, here’s our updated list of award-winning logos for 2023! How Do Designers and Agencies Make Award-Winning Logos? However, many designers and agencies dedicate more time and effort than usual and get recognition for these logos. This process can take days before brands land on one design they love. When designing logos, professionals conduct thorough brand research and look through current logo designs to create logo variations.
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